Personal Hygiene and Marketing

I use Crest toothpaste. Personally, I use the "teeth whitening" brand. I don't know if it really brightens and whitens my teeth, but it makes me feel as if it does, so I use it.


As VBA's we will sometimes have to venture out to meet attorneys interested in our services. If you start out marketing only in the immediate area of your SOHO (Small Office/Home Office), the odds are you will have to do this.

As Independent Contractors, we do a lot of work at home, sometimes in our pajamas, almost always not wearing shoes (at least in my household).


But the day will come when you will have to leave the comfort of your home. When you do, it is good practice to dress comfortably, yet, professionally. A nice blazer, pants and top will do for the women, for the men, a collared shirt and slacks. Be sure those shoes are polished. Check your hair; if you have your hair professionally colored or cut, be sure and keep those appointments. And the last most important point to check is your teeth and breath.

Trust me, the attorney you meet for the first time will check you out from head to toe (I've been there). And even though your sitting on the other side of his desk, eventually, you will be up close and personal.

You'll be thankful you got up a little earlier to take a shower, brush your teeth and used that mouthwash.

There are all sorts of marketing necessities, and having a website (you are virtual), business cards, and at least two phone numbers are essential to your business as a VBA.

But remember, there is always that one attorney whose office is just around the corner from you. The website, business cards and phone numbers will not matter if you don't have the most important marketing necessity, and that is bright teeth and fresh breath.

Vikki